Giorgio Armani, a famous Italian brand of luxury fashion and quality lifestyle has opened its first store in India with both the Giorgio Armani boutique and Armani/Caffè in Mumbai.
The new store is situated at Jio World Plaza in Bandra Kurla Complex (BKC), which is itself one of the most premium locations in the city. Thus, it focuses on a rapidly emerging luxury segment in the city.
Armani/Caffè Arrives in India:
Armani’s Caffè is another side of the brand that has depicted luxury since its first restaurant opened in 1998. Although Armani/Caffè has successfully established its outlets in international cities such as Milan, Paris, Dubai, and Doha, it has started its journey in the South Asian region through Mumbai.
The café engages in the fashion, lifestyle, and food service industry and has positioned itself as a café where customers experience Italian class and simplicity.
Café Design and Ambience:
The interior design of the Armani/Caffè also has the sleek Armani look, which is at once plain but elegant. The color scheme is pastel blue and green, which is mixed with traditional Armani symbols and palm tree screens, giving the atmosphere an Italian-style feel.
This place should be preferred by Mumbai’s fashion-conscious, end-to-mid-thirties audience intended for this brand, while on the other hand, the foie gras alone should bring in the local delicious food, looking for more than basic restaurant dining patrons.