Max Mara’s Spring/Summer 2025 collection, “Science and Magic,” is a captivating fusion of intellect and imagination. Drawing inspiration from Hypatia of Alexandria, the revered fourth-century philosopher and mathematician, this collection celebrates the geometric elegance of mathematics filtered through the lens of modern, effortless style. Rather than focusing on rigid formulas, it explores the graceful and unpredictable beauty of abstraction.
Though Hypatia’s influence serves as the foundation, Max Mara takes a contemporary approach, embracing the balance between precision and spontaneity. Sharp, square-shouldered jackets evoke the structured lines of architectural blueprints, reminiscent of Pythagoras’ geometric diagrams. However, these elements are softened by asymmetric, origami-like fabric clusters, spiraling from the shoulders and hips, turning abstract equations into wearable art.
Structure meets disruption throughout the collection, with traditional gabardines and drills juxtaposed against crumpled silks bearing permanent creases, suggesting that perfection often arises from imperfection. The iconic poplin shirt is reimagined through experimental tailoring, emphasizing that elegance resides as much in the concept as in the craftsmanship itself.
The collection also plays with color, drawing inspiration from the laboratory. Crystalline white, deep delphinium blue, copper oxide black, and silver nitrate highlight the collection’s cerebral foundation while providing a clean, modern contrast to the intricate structures of the garments.
Max Mara’s designs go beyond illustrating scientific principles; they abstract them. Hypatia’s work on conic sections influences silhouettes that reveal and expose, with cut-outs showcasing glimpses of shoulders, back, or abdomen in a calculated yet fluid manner. The result is a collection that thrives on contrasts—disciplined yet free, mathematical yet magical.
Max Mara unveiled “Science and Magic” at its Greenbelt 3 store in March, marking a powerful statement that beauty and purpose can coexist. In celebration of Women’s Month, Max Mara Philippines partnered with the U-GO foundation, which funds higher education scholarships for talented young women from low-income backgrounds. This initiative runs through April 30, 2025, using fashion as a catalyst for meaningful social change.